4 KEY PILLARS of Email Marketing Strategy.

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We all know the Importance of Email Marketing, How all the small, Medium and Large scale industries are using Email Marketing for Sales, Promotion, Customer Support or for Brand Building. There are four Pillars on which all successful Campaigns depends. Following are the four Pillars which will make your Email Marketing Campaign Succesful:-

1) Transactional Emails
   
They are also called as "Triggered" email. These Emails has highest no of Email open and click rate. These Emails are triggered after users perform certain actions on the website like ordering some product. This makes users aware of the email that they are going to receive from the service provider. Think this as an opportunity for sales. 

2) Automated Email

Automation is no longer future it's Present. Many small, medium and Large-scale Industries are using Automated emails to boost its Productivity. 49% of email Marketing Industries are using some form of Email Marketing Automation. The Most Powerful Tool for B2C retailers is abandoned cart email, which receives more than 40% of click-through rate(CTR). Every Industry is moving in the direction of Improving there Customer service and Product Services and That's where Automation comes in Perfect fit.

3) Email Timing

One of the Most important parts of Email Marketing is the Timing of your email. B2B and B2C companies have a different set of audiences and Both Acts differently at different timing. According to research, we can see that people want to hear from brands. A study by Marketing Sherpa found that 86% of Shoppers want to receive promotional Emails on a monthly Basis. It was shocking to see 15% of shoppers wanted to receive on the daily basis. In total 91% of Shopper wanted to hear from the companies they do Business with. So it's better to identify what your Audience want than trigger the Emails.

4) Email Engagement

Engaging with your customers through Email in one of the best Possible ways to Build Brand Reputation and Provider Dedicated services. This makes customers Feel special and it generates trust with the brand. According to studies, it is found that average open rate for email across all industries is only 20% of which 55% open rates are on mobile devices and 16% from Desktop Computers. However, the Conversion rate on Desktop Computers are still high for retailers in comparison to mobile devices but the numbers are changing as the Mobile browsers are getting well Optimized and Accessible.

Focus on above 4 Pillars of Email Marketing Strategy and Achieve more with your Email Marketing Campaigns.

Source: Optin Contacts Inc.


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