The Future of Email Marketing with AI

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We can see Everywhere that all are talking about Artificial Intelligence and its Possibilities in Future. Many are in Doubt whether AI will Steel there Job or Provide better opportunities.

I believe AI is Awesome! Because of its Capability to Solve complex Problems withing Seconds and Can be Active 24*7 to Provide Better Customer Support.

Marketers Around the World Need Not have to worry about AI because the Job of Marketer is to Introduce Creative Ideas in marketing to acquire Leads, Generate Traffic, Building Brand Image and many more. The job of AI is to follow particular patterns or You can say Coding through which it takes the decision but they cannot be creative or responsive enough to connect with people.

So if you are Creative and Think Differently than you need not have to worry about your job but for those who are doing Repetitive work in your Job profile than "YES your job is in Danger" but Don't worry, with AI many new job opportunities will Start.

The AI is going to change the Patterns of all digital marketing especially Email Marketing. Following are few Points that I think AI can Improve In Email Marketing.

1) Highly Responsive


Earlier we have seen many Leads are missed Because of no response from the company. On weekends all the Employees are on leave so a lot of Leads are left unresponded results in the group of Profit. Whereas if we use AI than No Lead is Unresponded, The AI can be Active for 24*7 and can update you whenever you want. No chances of Error Because of Its a robot Not Human.

2) Email Content


We all know the Importance of Content in Email Marketing. A good content can result in Conversion and a bad Content can Lead you to the spam box. When a Human or Your Employee wright Content no doubt About the Quality but you can not Customize your Content Frequently according to your target Customer. It takes more time and more Effort.

Time is more important than money. If you are losing money no problem, in future you can regain it but if you are losing time then no matter how hard you try it Won't Come back to you until and unless you have time travel machine :P

AI Can wright Content on the Bases of information Provided to them. They can trigger multiple Contents for multiple Targeted Audience at the same time. They Can Customize the content on the Basics of Priority. They can Perform A/B testing Methods to check which Content Strategy is working for what type of Audience.

3) Sent Time Optimization


When It comes to Optimization of Email Marketing Campaign, few things are too small to ignore. It’s common for marketers to rely on broad assumptions about the best time of day to send marketing emails. While this might be effective for some of your subscribers, it doesn’t apply to every single individual on your list. At the end of the day, subscribers are human beings, not statistics. Each one has different habits and preferences for checking and engaging with email.

4) Result and Process Analyzation


Analyzing your Result is one of the most important parts of Marketing. In addition to using AI to optimize email campaign, AI is being applied to the data that These Campaigns Generate.

For instance, Because of Adobe Campaign is a Part of Adobe Marketing Cloud, Which includes an analytics solution, Adobe's Sensei AI platform can incorporate data from email marketing campaign into Broder Analysis. Through Email Marketing a lot of data is generated which is Bit Hercules task for the employees but with the help of robots, it can be done within seconds.

I hope till now you understood the Importance of AI in Email Marketing. Please Feel Free to give your Opinion on How AI can Change all Marketing Methods.














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